An Inconvenient Truth: Growing Thirst for Whiskey Now Exceeds Global Supply

Stock up while you can
by The Drink Nation on May 14, 2014 in Culture
An Inconvenient Truth: Growing Thirst for Whiskey Now Exceeds Global Supply

It’s no secret that bourbon consumption has grown exponentially in recent years. So much so, that supplies of the once unfashionable all-American brown water are becoming increasingly scarce.

The first signs of trouble came last year when Beam Inc. announced that it was going to literally water-down its premium flagship, Makers Mark, cutting the bourbon from 90 proof to 84 proof in order to continue meeting the rising demand. When it became obvious that whiskey drinkers were anything but pleased to hear this news, the company aborted the plan. But shortly thereafter, Buffalo Trace warned that supplies of its whiskeys were also dwindling.

Some scoffed at the notion, chalking it all up as a clever marketing gimmick to justify raising prices on the precious potable potions. But this week the investment wonks at Motley Fool joined the growing chorus of media outlets heralding the inconvenient truth that like Antarctica's Western Ice Sheet’s unstoppable collapse, bourbon producers’ inability to continue to meet demand and rapidly shrinking inventories are a very real concern.

Further complicating matters is the fact that whiskey — the good ones, anyway — take decades to properly age, and since drinking bourbon was anything but hip in the 80s and 90s, production was scaled back, which means that in spite distillers efforts now to increase production, current inventories are very limited.

And it’s not just bourbon either. Esquire reports that all whiskeys — from Irish to Scotch — produced worldwide are in increasingly short supply. In fact, some single-malt Scotch producers are now releasing their whiskies without a statement of age as a workaround for diminishing stocks.

But what can a whiskey drinker do? Stock up on the good stuff while you can afford to. The shortages will likely continue for years to come. Aside from hoarding whiskey — or heaven forbid, go without it — all you can really do is pray for the angels to pour you a dram from their share.

Photo: Bourbon & Branch


Tags: Bourbon, News, Spirits, Whiskey
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
The Shark Week Drinking Game

The Shark Week Drinking Game

This year, one of cable TV's longest-running programs celebrates its 29th anniversary. Enjoy it to the fullest with this handy game. Shark Week starts...read more ›

by The Drink Nation Jun 26, 2016
A Spanish Winemaker is Producing Blue Wine

A Spanish Winemaker is Producing Blue Wine

We've all heard of red wine and white wine. But now, we can get what we've always dreamed of when looking through a wine list: blue wine. ...read more ›

by Ryan Hudak Jun 21, 2016
Devil's Creek Brewery Is Open in Collingswood

Devil's Creek Brewery Is Open in Collingswood

Collingswood's first brewery, Devil’s Creek Brewery, opened its doors recently on May 21 at its new spot on Haddon Avenue....read more ›

by Erica Bauwens Jun 2, 2016
SPONSORED
Drink Nation Store Rectangle
Craft Beer Garden and Restaurant Comes to Cooper River

Craft Beer Garden and Restaurant Comes to Cooper River

Cooper River Park in Pennsauken may be known for weddings and crew races, but a new beer garden is giving craft beer lovers a new excuse to check out ...read more ›

by Erica Bauwens Jun 2, 2016
Tonewood Brewing Is Coming to Oaklyn

Tonewood Brewing Is Coming to Oaklyn

Oaklyn is getting a brand new brewery called Tonewood Brewing, which will be run by two brothers, with a projected opening date of Tuesday, June 7....read more ›

by Erica Bauwens Jun 2, 2016
Medford's Main Street Is Experiencing a Craft Beer Boom

Medford's Main Street Is Experiencing a Craft Beer Boom

Medford in Burlington County will soon be home to two craft breweries along their Main Street drag....read more ›

by Erica Bauwens May 18, 2016
The Inventor of St. Germain, Robert J. Cooper, Has Passed Away at 39

The Inventor of St. Germain, Robert J. Cooper, Has Passed Away at 39

The inventor of St. Germain passed away on Monday, April 25, 2016....read more ›

by Alexander Frane May 2, 2016
Make This Purple Cocktail To Honor Prince's Memory

Make This Purple Cocktail To Honor Prince's Memory

Make this delicious purple cocktail to honor Prince's memory....read more ›

by The Drink Nation Apr 21, 2016
This Late Night L.A. Restaurant is Serving Boozy Bowls of Classic Kids Cereal

This Late Night L.A. Restaurant is Serving Boozy Bowls of Classic Kids Cereal

Grab a boozy, late-night breakfast at L.A.'s newest concept....read more ›

by Alexander Frane Apr 19, 2016
Disney's Tower of Terror Is Getting a Bar

Disney's Tower of Terror Is Getting a Bar

Disney's Tower of Terror is getting its very own bar....read more ›

by Alexander Frane Apr 15, 2016
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close