Diageo To Add Nutrition Labels to Products

by Emily Lee on Mar 30, 2015 in Culture

It looks like multinational alcoholic beverages company Diageo PLC has taken a leaf out of the food industry’s book. Two weeks ago, the company stated that it would begin displaying nutritional and alcohol content information on its labels and online as early as this spring. The move toward nutritional transparency will be an industry first.

According to The Wall Street Journal, Diageo received approval from the Alcohol and Tobacco Tax and Trade Bureau to add a “serving facts” panel to its labels, with per-serving information on calories, fat content and alcohol by volume. Discussions with the Bureau started nearly 10 years ago, The WSJ reports.

Keep your eyes peeled when browsing liquor store shelves in the coming months, as the U.S. market will be the first to see the new labels. (Or, don’t, and continue living in a state of sweet, ignorant bliss.)

The first product to include the new label in the U.S. will likely be Smirnoff, Diageo’s biggest North American seller. The company’s other bestselling brands include Johnnie Walker Scotch whisky, Tanqueray gin and Guinness.

Photo via Flckr User Mustafa Khayat


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