Woodchuck Hard Cider Private Reserve Pink and its bright pink packaging not only visually promote the battle against breast cancer, sales of the beverage also support a Vermont-based nonprofit. A $50,00 donation to Dragonheart’s Cancer Surviorshop NOW lends funding to programs to help cancer survivors live well after recovery.

It’s all a good cause, to be sure, but how does it taste? Private Reserve Pink has a delicate body and a balanced full apple flavor. At 5.5% ABV, it’s light, fizzy, and not too boozy, making it a perfect warm-weather bottle — think beach picnic or backyard BBQ.

Pink has a similar carbonation and mouthfeel as Woodchuck Crisp, but continues with a little something more. The grape skin extract gives the cider its a pink hue, but also adds a somewhat floral and perfumy nose, and underlying texture.

Private Reserve Pink is available nationwide. The bright pink six-pack may bring to mind a Zima-like marketing scheme or blatant bid for women customers, but it’s actually a commendable project. Never been easier to fight cancer and support your drinking habit at the same time.