Man Sues MillerCoors Because He Mistakes Blue Moon for Craft Beer

by Ryan Hudak on May 5, 2015 in Beer

It seems like craft beer is a hotbed of frivolous lawsuits. Whether it is a perceived name infringement or thinking that writing “IPA” on your label is copying another brewery, craft brewers are becoming more and more litigious to “protect their brand.” So, why can’t the consumer get in on all the fun as well?

Enter Evan Parent, some boob in San Diego who is suing MillerCoors because they package Blue Moon as a craft beer, and it really isn’t. I’m going to operate on the assumption that he told people he was really into craft beer and then showed up at a party with a six-pack of Blue Moon, and then some friends made fun of him and he got sad and decided to take it out on MillerCoors. Now, far be it from me to defend a macrobrewery, but this case seems a little flimsy.

It’s clear Evan doesn’t know anything about craft beer. Even as a beginning craft beer drinker, I knew what was craft and what wasn’t. And guess what? Those Blue Moon bottles weren’t anywhere near my radar when I was trying to taste as many new beers as I could. Part of the lawsuit states that Mr. Parent had grown used to buying Blue Moon at San Diego stores like Ralph’s, Vons and 7-Eleven. I don’t know about the other two, but here’s a hint for you, Evan: anything you buy at 7-Eleven probably isn’t craft beer.

The lawsuit also touches on the phrase “artfully crafted,” saying it deliberately misleads consumers into thinking it’s craft beer. But, much like “based on a true story,” “artfully crafted” are essentially garbage words. Was it crafted, or “made or manufactured with a careful attention to detail”? Absolutely. Beer has to be made, and it has to be made with an attention to detail, no matter what size your brewery is. Was it done in an artful manner, i.e. a skillful one? Absolutely. And whether something is “artfully” crafted is probably up to interpretation. I would say I artfully crafted this article. Some would say I was ignoring my day job and should be fired. See? It’s all in the eye of the beer holder.

In the end, the lawsuit will hopefully be thrown out and Evan can go back to being made fun of by his friends. And everyone else with a rudimentary knowledge of craft beer.

Photo via Blue Moon Brewing Company


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
The Shark Week Drinking Game

The Shark Week Drinking Game

This year, one of cable TV's longest-running programs celebrates its 29th anniversary. Enjoy it to the fullest with this handy game. Shark Week starts...read more ›

by The Drink Nation Jun 26, 2016
A Spanish Winemaker is Producing Blue Wine

A Spanish Winemaker is Producing Blue Wine

We've all heard of red wine and white wine. But now, we can get what we've always dreamed of when looking through a wine list: blue wine. ...read more ›

by Ryan Hudak Jun 21, 2016
Devil's Creek Brewery Is Open in Collingswood

Devil's Creek Brewery Is Open in Collingswood

Collingswood's first brewery, Devil’s Creek Brewery, opened its doors recently on May 21 at its new spot on Haddon Avenue....read more ›

by Erica Bauwens Jun 2, 2016
SPONSORED
Drink Nation Store Rectangle
Craft Beer Garden and Restaurant Comes to Cooper River

Craft Beer Garden and Restaurant Comes to Cooper River

Cooper River Park in Pennsauken may be known for weddings and crew races, but a new beer garden is giving craft beer lovers a new excuse to check out ...read more ›

by Erica Bauwens Jun 2, 2016
Tonewood Brewing Is Coming to Oaklyn

Tonewood Brewing Is Coming to Oaklyn

Oaklyn is getting a brand new brewery called Tonewood Brewing, which will be run by two brothers, with a projected opening date of Tuesday, June 7....read more ›

by Erica Bauwens Jun 2, 2016
Medford's Main Street Is Experiencing a Craft Beer Boom

Medford's Main Street Is Experiencing a Craft Beer Boom

Medford in Burlington County will soon be home to two craft breweries along their Main Street drag....read more ›

by Erica Bauwens May 18, 2016
The Inventor of St. Germain, Robert J. Cooper, Has Passed Away at 39

The Inventor of St. Germain, Robert J. Cooper, Has Passed Away at 39

The inventor of St. Germain passed away on Monday, April 25, 2016....read more ›

by Alexander Frane May 2, 2016
Make This Purple Cocktail To Honor Prince's Memory

Make This Purple Cocktail To Honor Prince's Memory

Make this delicious purple cocktail to honor Prince's memory....read more ›

by The Drink Nation Apr 21, 2016
This Late Night L.A. Restaurant is Serving Boozy Bowls of Classic Kids Cereal

This Late Night L.A. Restaurant is Serving Boozy Bowls of Classic Kids Cereal

Grab a boozy, late-night breakfast at L.A.'s newest concept....read more ›

by Alexander Frane Apr 19, 2016
Disney's Tower of Terror Is Getting a Bar

Disney's Tower of Terror Is Getting a Bar

Disney's Tower of Terror is getting its very own bar....read more ›

by Alexander Frane Apr 15, 2016
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close