Guinness Open Gate Brewery Personalizes a Brew for NFL Star J.J. Watt
In addition to probably not having enough time, Watt tweeted out a picture of a row of a dozen beer bottles with his personalized label. Even assuming that wasn’t the entire batch (he said he got a “decent amount” to take home), there’s no way the brewery—even the smaller Open Gate Brewery—made him an entire batch of beer to take out. There was probably a good portion on tap at the brewery that day, just under its original name.
This isn’t to say it’s not kind of a big deal—I’ve certainly never had a brewery print me up my own beer label, even if they did slap it on something else. For an Irish brand to honor an American sports star in a sport they probably generally care very little about has got to be a good feeling. It would be akin to Sam Adams making labels in their brewpub for some English soccer player coming in for a visit. So drink up, JJ Watt, and be happy—but everyone else, stop saying he had his own beer brewed for him.
Photo via JJ Watt
Tags: Beer, Sports