AB-InBev Receives Buyout Offer From Miami Craft Brewery
The letter also points out way Lincoln’s Beard is not able to offer more. For instance, the fact that having employees is expensive, but InBev wouldn’t know that because on average the craft brewing industry employs 59 times more employees per barrel of beer produced, or that small batch brewing is expensive and time-consuming, which InBev would also not be familiar with due to their automated system and huge volume of beer produced.
But, Lincoln’s Beard does give some concessions to InBev; after all, a smaller brewery doesn’t have the expenses InBev would: “We are fortunately not afflicted with having to spend hundreds of millions of dollars battling antitrust investigations, incentivizing distributors to sideline our competitors, aggressively marketing a sub-par product, or gobbling up the aforementioned, formerly craft, breweries.”
In the end, InBev won’t care about this and most of the higher-ups will probably never even hear about it, but it does work as a clever marketing ploy for Lincoln’s Beard, which is most likely the only thing it was meant to do anyway.
Photo via Lincoln’s Beard Brewing Co.