Powdered Alcohol Could Be Enabling Poor Decisions as Early as This Summer

by Ryan Hudak on Mar 13, 2015 in Culture
Powdered Alcohol Could Be Enabling Poor Decisions as Early as This Summer

All your dreams are coming true: after being approved and then un-approved by the Alcohol and Tobacco Tax and Trade Bureau back in April 2014, Palcohol—a flavored, powdered alcohol—has now officially been re-approved and should be ready for consumption by summer. This abomination will come in four flavors: cosmopolitan, margarita, vodka and rum, with a lemon drop flavor planned for the future. If you’re one of those people who can barely stomach powdered flavor mixes now, you’ll be able to stomach them even less once they add alcohol.

While it may take a while for further hurdles to be jumped to get this stuff on the market, it stands to reason it will be a massive flop for anyone older than college-aged—who, it seems, will be able to abuse this extensively. It will be much easier to sneak into, say, a concert or sporting event than a flask or some other form of liquid alcohol, so you can save a few bucks and buy a $14 water to add to it instead of shelling out $16 for a beer. And while the owner of the brand mentions that it would take an hour to snort the powdered equivalent of one shot of vodka, some idiot is definitely going to try it. Probably many idiots.

The best part of the whole ordeal is a 16-minute, how-to video in which Palcohol creator, Mark Phillips, gives everyone the run-down on how to use it, since the people who will gravitate towards this product are probably pretty unsure on how to properly mix powder and water. Also, there’s no way anyone should let a guy who looks like such a crazed cult leader pour ANY kind of powder in their water. The video hits its peak about five minutes in when it really demonstrates the kind of people that will be the target audience—Phillips adds some water to a pouch of Palcohol, throws in a straw and then adds a slice of lime to what is essentially a Capri Sun pouch. Check out the video below. Keep it fancy, Palcohol!

Images via Palcohol


Tags: Spirits
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
The Shark Week Drinking Game

The Shark Week Drinking Game

This year, one of cable TV's longest-running programs celebrates its 29th anniversary. Enjoy it to the fullest with this handy game. Shark Week starts...read more ›

by The Drink Nation Jun 26, 2016
A Spanish Winemaker is Producing Blue Wine

A Spanish Winemaker is Producing Blue Wine

We've all heard of red wine and white wine. But now, we can get what we've always dreamed of when looking through a wine list: blue wine. ...read more ›

by Ryan Hudak Jun 21, 2016
Devil's Creek Brewery Is Open in Collingswood

Devil's Creek Brewery Is Open in Collingswood

Collingswood's first brewery, Devil’s Creek Brewery, opened its doors recently on May 21 at its new spot on Haddon Avenue....read more ›

by Erica Bauwens Jun 2, 2016
SPONSORED
Craft Beer Garden and Restaurant Comes to Cooper River

Craft Beer Garden and Restaurant Comes to Cooper River

Cooper River Park in Pennsauken may be known for weddings and crew races, but a new beer garden is giving craft beer lovers a new excuse to check out ...read more ›

by Erica Bauwens Jun 2, 2016
Tonewood Brewing Is Coming to Oaklyn

Tonewood Brewing Is Coming to Oaklyn

Oaklyn is getting a brand new brewery called Tonewood Brewing, which will be run by two brothers, with a projected opening date of Tuesday, June 7....read more ›

by Erica Bauwens Jun 2, 2016
Medford's Main Street Is Experiencing a Craft Beer Boom

Medford's Main Street Is Experiencing a Craft Beer Boom

Medford in Burlington County will soon be home to two craft breweries along their Main Street drag....read more ›

by Erica Bauwens May 18, 2016
The Inventor of St. Germain, Robert J. Cooper, Has Passed Away at 39

The Inventor of St. Germain, Robert J. Cooper, Has Passed Away at 39

The inventor of St. Germain passed away on Monday, April 25, 2016....read more ›

by Alexander Frane May 2, 2016
Make This Purple Cocktail To Honor Prince's Memory

Make This Purple Cocktail To Honor Prince's Memory

Make this delicious purple cocktail to honor Prince's memory....read more ›

by The Drink Nation Apr 21, 2016
This Late Night L.A. Restaurant is Serving Boozy Bowls of Classic Kids Cereal

This Late Night L.A. Restaurant is Serving Boozy Bowls of Classic Kids Cereal

Grab a boozy, late-night breakfast at L.A.'s newest concept....read more ›

by Alexander Frane Apr 19, 2016
Disney's Tower of Terror Is Getting a Bar

Disney's Tower of Terror Is Getting a Bar

Disney's Tower of Terror is getting its very own bar....read more ›

by Alexander Frane Apr 15, 2016
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close